Data-Driven Fundraising Real-Time Analytics & AI Insights

Track every donation, measure campaign performance, and get AI-powered recommendations to maximize your fundraising impact.

£125K
Total Raised
↑ 23% from last month
3,842
Active Supporters
↑ 15% growth
68%
Email Open Rate
↑ 5% improvement
£32.50
Average Donation
↑ £2.30 increase

One Dashboard for Everything

Monitor all your fundraising channels in one place. No more switching between platforms or manually combining data.

Interactive dashboard preview coming soon

Real-Time Updates

See donations as they happen with live data streaming

Custom Filters

Slice data by date, campaign, channel, or supporter segment

Export Reports

Download detailed reports in CSV, PDF, or Excel formats

Comprehensive Analytics Dashboards

Deep insights into every aspect of your fundraising efforts

Complete fundraising overview

Key Metrics

  • Total revenue and donation trends
  • Supporter growth and retention rates
  • Campaign performance summaries
  • Monthly and yearly comparisons

Visual Reports

  • Interactive charts and graphs
  • Heat maps for engagement patterns
  • Geographical donation distribution
  • Customizable dashboard widgets

Performance by channel

Shopping Donations

  • • Commission tracking
  • • Top performing retailers
  • • Average basket values
  • • Conversion rates

Email Campaigns

  • • Open and click rates
  • • Conversion tracking
  • • A/B test results
  • • Unsubscribe analysis

Social Media

  • • Engagement metrics
  • • Follower growth
  • • Content performance
  • • Click-through rates

Supporter engagement metrics

Supporter Insights

  • Lifetime value calculations
  • Donation frequency patterns
  • Engagement scoring
  • Churn risk predictions

Segmentation Tools

  • Demographic breakdowns
  • Behavior-based grouping
  • Custom segment creation
  • Targeted campaign insights

AI-Powered Predictions & Recommendations

Let artificial intelligence analyze your data and provide actionable insights to boost your fundraising

Predictive Analytics

  • • Forecast monthly donation trends
  • • Predict supporter churn risk
  • • Estimate campaign performance
  • • Identify high-value supporter prospects

Smart Recommendations

  • • Optimal email send times
  • • Content that resonates with segments
  • • Budget allocation suggestions
  • • Campaign improvement tips

Anomaly Detection

  • • Unusual donation patterns
  • • Campaign performance alerts
  • • Supporter behavior changes
  • • Potential fraud detection

AI insights preview coming soon

Seamless Data Integration

Connect your existing tools and import historical data for comprehensive analytics

Data Import

Import supporter data, donation history, and campaign results from CSV, Excel, or API connections.

  • • Bulk data upload
  • • Historical data import
  • • Automatic deduplication

API Integration

Connect with popular fundraising tools and CRMs for automatic data synchronization.

  • • REST API access
  • • Webhook support
  • • Real-time sync

Custom Reports

Build custom reports and schedule automated delivery to stakeholders.

  • • Report builder
  • • Scheduled delivery
  • • Board-ready formats

Make Data-Driven Decisions Today

Join innovative charities using CPay's analytics to maximize their fundraising impact

Free analytics included in all plans • No credit card required

Features

Platform

Resources

Get Started

Ready to maximize your charity's fundraising potential?

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